sell unfairly Book a demo

Your design agency for high-ticket proposals.

Interactive proposals, in your brand, that show you who's reading.

One template. Pick a client:
Prepared for Fernhill ManufacturingBook a review

Your 2027 benefits renewal

Better coverage for your 412 people, for $187,872 less than your renewal.

Per employee, per month
$304
Below the renewal
11%
Starts
January 1

Where your people live

Ohio318
Indiana52
Kentucky29
Benefits renewals✦New business✦Business cases✦Quarterly reviews✦Enterprise proposals✦P&C renewals✦Plan changes✦Mutual action plans✦ ✦✦✦✦✦✦✦✦

Big deals get decided in rooms your rep isn't in.

A PDF or slide deck

A Sell Unfairly proposal

After it's forwarded

Read without your rep there to explain it
Makes the case on its own, section by section

The numbers

Fixed. A new headcount means a new deck
Live. Clients try their own scenarios

Made for this client

The logo on the cover, and little else
Their people, their locations, their numbers

When something changes

proposal_FINAL_v7.pdf
Same link, updated in place

Who read it

NoYou find out on the next call
YesEvery person, every section

Still need a PDF?

YesIt is one
YesPrints to a clean PDF for procurement

We design the templates once. Your reps get a proposal in one click.

A template for each kind of deal you run

Aa Northgate Serif
  • RenewalCensus, rates, savingsReady
  • New businessPlan design, pricing, timelineReady
  • Plan changeOptions side by sideIn review

No design work for your reps, ever

Fernhill Manufacturing

Type
Group benefits renewal
Template
Renewal
Create proposal
  1. QueuedSent from the deal
  2. BuildingDrafted from your template
  3. In reviewChecked by your team
  4. Live · v1Ready to send

A website made for one client

The sample renewal proposal for Fernhill Manufacturing northgatebenefits.com/fernhill

Know who's reading before you call

DDana Ruiz3 views · read Your cost twice9m 12s
MMarcus Lee1 view · on a phone3m 05s
?Someone at fernhill.comForwarded · Chicago2m 40s

Don't take our word for it. Click around a real one.

northgatebenefits.com/fernhillOpen full screen
atlasroute.com/brightwaterOpen full screen
cobaltsecurity.com/harborOpen full screen
lumenanalytics.com/kestrelOpen full screen

What's one more win worth to your team?

Extra revenue a year

$240,000

Today$1,200,000
With the lift$1,440,000

Know who's reading, and what they care about.

Fernhill renewal

Live · v2
Views
14
People
5
Avg. time
4m 40s
Last viewed
2h ago

Dana has opened it three times, and spends most of her time on your cost.

  1. 1Your renewal1m 10s
  2. 2Where your people live1m 40s
  3. 3Your cost5m 30s
  4. 4Timeline and next steps52s

A design team behind every big deal, without hiring one.

What we do

  • Design your templates

  • Wire up your numbers

  • Check every proposal

  • Keep improving them

What your team does

  • Click Create proposal

  • Approve it

  • Make the call

Built for brokers, carriers and benefits companies.

  • Renewals
  • New business
  • Plan changes
  • Stewardship
  • Open enrollment

What teams ask us first.

Something else? Email bob@unfairly.ai.

What do you need from us to start?

A few of your best past proposals, your brand files, and a call about how you price and what you can and can't claim. We design the first template from there and walk your team through it.

Does my team have to learn new software?

No. Your reps click Create proposal on a deal, read the draft, and send the link. All the design work is ours.

Is this another proposal builder?

No. Proposal builders give you a tool and leave the design to your team. We're the design team: we build your templates, keep them current, and every proposal comes out finished.

Can clients still get a PDF?

Yes. Every proposal prints to a clean PDF for procurement files and anyone who wants one. The link stays the live version.

How does tracking work?

Each contact gets a named link, and the views report shows who opened it, which sections they read and for how long. Forwarded copies show up as new readers from the same company.

Can it use our client's real data?

Yes. That's the point. Census data, rates, locations and usage go into each proposal, so every page is about that client. Data stays in their proposal and isn't shared with anyone else.

What does it cost?

It depends on how many templates you need and how many proposals you send. Book a demo and we'll price it for your team.

Send your next big proposal as a site.

  1. 01

    Book a demo

  2. 02

    We design your first template

  3. 03

    Your reps start sending links