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Insurance proposal software

Insurance proposal software splits into four kinds. Insurance-native tools (CopyCat, Zywave Benefits CPQ, Cassidy, Coverflow, Insly BrokerFlow) pull carrier quotes into a document. General proposal builders (Qwilr, PandaDoc, Proposify, Better Proposals) let your team build web or PDF proposals with tracking and e-signature. Interactive content platforms (Zoomforth, Storydoc, Foleon, Turtl) make trackable microsites and web decks. Sell Unfairly is a service: it designs each proposal for you as an interactive website. Many agencies pair a quoting tool with one of the others.

Checked against each vendor's site on October 16, 2026 · Markdown

Insurance-native quoting and drafting

Get the numbers out of carrier quotes and into a document.

CopyCat

AI software that turns carrier quote PDFs into branded client proposals and comparisons for insurance agencies.

Best for
P&C agencies drafting proposals from quotes
Model
Software you use yourself
Interactive
No
Tracking
Internal proposal and producer stats
Pricing
Flat monthly fee; amount not published
Insurance
Built for P&C agencies; also a benefits product

Zywave Benefits CPQ

Quoting, renewal, and proposal software for employee benefits brokers with built-in carrier rates.

Best for
Benefits quoting and plan comparison
Model
Software you use yourself
Interactive
No
Tracking
Not stated
Pricing
Not published
Insurance
Built for employee benefits brokers

Cassidy

No-code AI automation platform with broker workflows that draft proposals and quote comparisons in your template.

Best for
Automating broker document work
Model
Software you use yourself
Interactive
No
Tracking
Not stated
Pricing
Free starter plan; Business plan not published
Insurance
Has broker, benefits, and P&C solutions

Coverflow

AI software for insurance brokerages that handles policy checks, submissions, certificates, and client proposals.

Best for
Brokerage back-office automation
Model
Software you use yourself
Interactive
No
Tracking
Not stated
Pricing
Not published
Insurance
Built for insurance brokerages

Insly BrokerFlow

Broker software for creating proposals, application forms, and risk surveys, sent as a PDF with an online acceptance form.

Best for
Broker proposals with e-signed acceptance
Model
Software you use yourself
Interactive
No
Tracking
Not stated
Pricing
Not published
Insurance
Built for insurance brokers

General proposal builders

Your team builds and sends proposals, with tracking and e-signature.

Qwilr

Software for building proposals and quotes as web pages your team creates and sends.

Best for
Web-page proposals with quotes
Model
Software you use yourself
Interactive
Yes
Tracking
Page analytics, who viewed, and view alerts
Pricing
From $35 per user per month, billed annually
Insurance
None stated

PandaDoc

Document software for creating, sending, and e-signing proposals, quotes, and contracts.

Best for
Proposals and contracts with e-signature
Model
Software you use yourself
Interactive
Yes
Tracking
View notifications; recipient analytics on Business and up
Pricing
Free plan; paid from $19 per seat per month, billed annually
Insurance
None stated

Proposify

Proposal software for building, sending, and e-signing sales proposals, with paid template design as an add-on.

Best for
Sales team proposals with approvals
Model
Software you use yourself
Interactive
Yes
Tracking
View alerts; section-level time on higher plans
Pricing
From $35 per user per month, billed annually
Insurance
None stated

Better Proposals

Proposal software for sending web-based proposals with e-signature and payments, plus a paid template design service.

Best for
Small business proposals
Model
Software you use yourself
Interactive
Yes
Tracking
Open tracking, live alerts, and section time
Pricing
From $13 per user per month, billed annually
Insurance
None stated

Interactive content platforms

Trackable microsites and web decks your team designs, some with paid design help.

Zoomforth

Platform for building secure, trackable microsites for proposals, client portals, and internal communications.

Best for
Enterprise proposal and portal microsites
Model
Software you use yourself
Interactive
Yes
Tracking
Who visited, what they opened, and time spent
Pricing
Not published
Insurance
One benefits firm case study

Storydoc

Software for building interactive web presentations and sales decks, with an optional design studio that rebuilds your decks for you.

Best for
Sales and marketing decks
Model
Software, plus paid design help
Interactive
Yes
Tracking
Deck analytics and view alerts
Pricing
From $19.80 per month, billed annually; Teams plan on request
Insurance
None stated

Foleon

Platform for creating interactive digital content such as reports, brochures, and proposals, with paid design help.

Best for
Marketing content and publications
Model
Software, plus paid design help
Interactive
Yes
Tracking
Audience analytics and who is reading
Pricing
Not published
Insurance
Has an insurance broker industry page

Turtl

Platform for turning marketing content into interactive, personalized documents, with paid content creation services.

Best for
Marketing content at scale
Model
Software, plus paid design help
Interactive
Yes
Tracking
Performance analytics and reader tracking
Pricing
Not published
Insurance
None stated

Done for you

Each proposal designed for you, as an interactive website.

Sell Unfairly

A design agency that builds each high-ticket proposal as an interactive website in your brand. Your rep clicks Create proposal and your team approves it.

Best for
Teams that want every big proposal designed for them
Model
Done-for-you service
Interactive
Yes
Tracking
Who read it, which sections, and for how long
Pricing
Quoted per team
Insurance
Starts with insurance and employee benefits

Questions

What is insurance proposal software?

Software that helps agents, brokers and carriers turn quotes and plan options into a proposal a client can review and accept. Some tools focus on pulling carrier quotes into a document; others focus on how the proposal looks, reads and is tracked.

Which insurance proposal software is best for employee benefits brokers?

For quoting and plan comparison, benefits-specific tools such as Zywave Benefits CPQ are built for it. For how the renewal or proposal is presented to the employer, a proposal builder, an interactive platform, or a done-for-you service sits on top of the quote.

Do I need both a quoting tool and a proposal tool?

Often, yes. Quoting tools produce the numbers; proposal and presentation tools decide how the client experiences them. Many agencies use one of each.

Is Sell Unfairly software?

No. It is a design service. The team builds your templates and designs each proposal as an interactive website; your reps click Create proposal and approve it.

Want your proposals designed for you?

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